SME
Chapter 321 Meeting
Tuesday,
February 17th, 2004
Holiday
Inn North
2222 N. Glenstone at I-44, I-44
Exit 80 South (1000 ft.)
Springfield, Missouri
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Marketing
A New Product
Presented
by
Mr.
Dennis Jones
Mr. Jones will take us through the several
phases of marketing a new product including market research.
Starting with a general overview of marketing he will explain how to find
and select a market, discuss consumer and organizational buying behavior, new
product development and how to use market research and information systems.
He will also explain selling retail/wholesale, pricing strategy,
advertising, public relations and promotion.
A successful entrepreneur, Mr. Jones holds a
BSEE, MSEE and MBA degrees. He has
conducted courses on marketing and market research for the American Management
Association.
For a reservation contact Larry Greer @ (417)
829-5648 or
L_Greer@littoninterconnect.com
.
Time - 5:15 -
Executive Committee Meeting
6:30 - Dinner - cost $10.00
7:30 - Presentation
9:00 - Adjournment
SME
is committed to providing reasonable accommodations to persons with disabilities
who require such accommodations in order to fully participate in SME sponsored
events. Please contact Larry
Greer at 829-5648 by the 16th of the month
should you require such
accommodations.
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